The love-hate beauty trend from the 90s is back and brown-eyed celebrities can’t get enough of it. Rita Ora harnessed the high-impact colour on the streets of Los Angeles. Emily Ratajkowski rocked it at the Emmys and Thandie Newton teamed it with a funky sequined dress. The trickiest makeup shade has also been championed by Jennifer Hudson, Kim Kardashian, Jennifer Lopez and Alessandra Ambrosio. The colour they all can’t resist is (drum roll) blue.
The trend appeared at the SwimMiami Indah show and now blue appears to be everywhere — and not just on brown-eyed stars. Kristen Stewart smouldered in blue eyeshadow against a backdrop of polished blonde hair for the Chanel makeup campaign. While Jessica Biel styled her slick of blue eye makeup with a subtle coral lip. What better time to take the boldest of eyeshadow hues for a test-drive? Here are the latest colour palettes at allbeauty.com and uslookfantastic.com from your favourite brands.